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Amazon.com: Global Marketing eBook : Green, Mark C., Keegan。グローバル メガトレンド10―社会課題にビジネスチャンスを探る。企業の検索行動を活用するインテントセールスで、まさに“今。ケンミン　焼きビーフン　鶏だし醤油　15袋。シグネチャーパビリオン「いのちの未来」協賛企業 1問1答。For courses in global marketing. Familiarises students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas.